The riskiest thing a brand can do is to be wallpaper.
After spending over 20 years in the advertising industry, we began to question its inefficiencies. Why the prolonged timelines? Why the exorbitant production costs for simple ad? Why the excessive number of participants in meetings? Sharing common frustrations, we, as brothers, recognised our collective capability to improve. Cutting through the unnecessary complexities, we streamlined the process and confidently declared that we could accomplish the same outcome in a shorter timeframe. We call it fast-vertising.
When you look at advertising as entertainment, it changes the way you talk to your audience. We create content people want to engage with.
Advertising isn’t just an ad anymore, it’s an experience, a book, a new product, or even a video game.
We’re bridging the gap between agency and production, making it more affordable for clients to have high end content.
The world has changed, but people don’t.
THE CASE STUDY OF CASE STUDIES
FIRST RULE IN CREATIVITY, BREAK THE RULES
People love consuming content, sometimes that content is an ad.
Consumers aren’t stupid, they’re your brother, sister or mother.
HOOK BRAND FILM
Add value and your customer will value you.
EXPERIENCE HOOK ASMR
After selling his agency in 2022, Pat Langton and his brother Matt saw an opportunity to create a creative studio that didn’t follow the traditional agency model. They saw that the world had changed but agencies hadn’t changed with it. Pat is a multi award winning creative and Matt is a multi-media designer with a focus on motion graphics. Together they create stuff people want to engage with.
People will forget what you did, people will never forget how you made them feel.
Remember to make them remember.
There’s a great story that we’ll adapt to an Australian audience, it goes like this; There are two men walking in the desert and they come across a pack of dingos. They both start running but one man stops and starts putting on his runners, the other man says, ‘‘What are you doing? You’re not going to outrun those dingos’’. He looks up at his mate and says ‘‘I don’t need to outrun those dingos, I just need to outrun you’’. Brutal, yes, but the moral of the story is clear, you just need to be smarter than your competitors.
Emotions are what we are made of. Be emotive.
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Give your audience something that they’ll never forget and they’ll repay you forever.
There’s a reason you’re still here.
We all scroll.
We want to make scrolling enjoyable.
Nothing more, nothing less.
We simply want to entertain.
And, if you've made it this far, we’re doing something right.
So, reach out today and get your brand noticed.