The Anatomy of Hook
H
Human.
How are you resonating on a human level?
O
Ownable.
What is your point of difference?
O
Offer.
What’s something valuable you’re offering?
K
Keep.
How is your audience going to remember you?
Human.
How are you resonating on a human level?
Ownable.
What is your point of difference?
Offer.
What’s something valuable you’re offering?
Keep.
How is your audience going to remember you?